Humble Reminder that Innovation Can Be Simple [Toilet Paper]
Its been a while since I’ve been inspired for a humble reminder post but this tube-free toilet paper is genius.
Apparently I am slow on the uptake- it had been announced October 2010, but saw this commercial over the weekend. Really impressed that this was done first by the Scott brand, which I perceived as being a bit on the old, dinosaur end of personal care, especially relative to newer brands like whole foods or method from whom you might expect innovation like this.
My only complaint is that it is only in Costco and Wal-Mart? Not sure that the commercial, which targets the eco-friendliness of the product is consistent with the market in those distribution channels. Bring the tube-less to urban convenience stores!
Nevertheless, a very humble reminder that innovation can be simple and common…
